Site structure, site architecture, or the layout of your site pages and content, is a key factor for improving your sites SEO visibility and ranking with search engines.

Check out this blog by Joost de Valk, founder and CEO of Yoast, and maker of the popular Yoast SEO WordPress plugin, for some practical advise and an excellent example of how to review and optimize a site structure.

A good site structure is a requirement for SEO. Site structure enables both your users and search engines to find content within your site more easily. An effective site structure has well organized content categories, and pages within the structure only link to other pages within the same content category.

Taking time to carefully craft the URLs for your site pages increases the likelihood that people will remember the URL, return to the page, and increases your page rank in search engines.

A few things to keep in mind while implementing your new URLs:

  • Separate multiple words in page and content URLs with hyphens.
  • Use only lower-case characters in page and content URLs. Mixed case URLs are big no-no. Have you ever tried remember a URL that /LoOks/LiKe/ThiS/ ?
  • Do not use numbers in page and content URLs.
  • Make URLs easy to remember. If visitors can remember your URLs they can also refer and talk about them.
  • Redirect all your old pages to their new equivalents using 301 redirects. A 301 redirect is a permanent redirect, and search engines will move all the link values from the old URL to the new one.
  • Make sure content is available under only one URL. For example: using print stylesheets on your pages eliminates the need to have a different page (and URL) for printing purposes because all major browsers now support print stylesheets.
Share This